"Man need only divert his attention from searching for the solution to external questions and pose the one, true inner question of how he should lead his life, and all the external questions will be resolved in the best possible way."
- leo tolstoy

the forecast for oahu ::.

			High / Low (°F)		Precip. %
Thu Jan 13		Sunny	80°/68°		10 %
Fri Jan 14		Sunny	81°/69°		10 %
Sat Jan 15		Sunny	80°/68°		0 %
Sun Jan 16		Partly Cloudy	80°/68°		0 %
Mon Jan 17		Partly Cloudy	79°/67°		0 %
Tue Jan 18		Mostly Sunny	79°/68°		0 %
Wed Jan 19		Mostly Sunny	79°/68°		0 %
Thu Jan 20		Partly Cloudy	78°/67°		0 %
Fri Jan 21		Partly Cloudy	77°/66°		0 %

dispatches from the church of mac ::.
apple brings the consumer one step closer with yesterday's unveiling of their new product line - ipod shuffle and mac mini. you may say, "so what?" about the ipod shuffle. observe the marketing genius of apple regarding the shuffle: they have made a marketing feature out of a non-feature (the lack of an screen for options) and set themselves apart. can anybody else sell you something that its product doesn't offer? apple has created techno-fashionables for the world through the ipod as well as a whole way of thinking about technology. each new model has become more and more accessible and within reach of a larger audience. it's extremely important for us to take a look at how this is shaping culture.

note the ipod shuffle taglines -  life is random.--- random is the new order.

the campaign - "Time to mix things up. Meet iPod shuffle, the unpredictable new iPod. What will it play next? Can it read your mind? Can it read your moods? Load it up. Put it on. See where it takes you."

catchy? it's brilliant and extremely timely if you think about it. these are uncertain times. with all the news that we've been hearing about, uncertainty is on our minds. so they are entirely playing off that and changing the way we ought to perceive it. shuffling has been around with most mp3 players but no body has ever really cared about that until - now.

the pros: if you utilize itunes this only provides you seemless integration. it's a great size to exercise with, you don't worry as much as with the hard-drive players. it charges on your usb port.

the cons: well, they're the pros because life is, random. however, one thing i think it is lacking is a voice recorder option.

the ipod revolution is a marketing dream. it's more than just a mp3 player. you've missed the point if that's all we understand about the ipod.


aloha love ::.
lauren and i have been so blessed by the aloha love of our friends chad and kim. we hope to be able to bless them even more deeply with the love from God above. we'll be spending 10 days concentrating on that. i hope to gain some fresh insight and vision during this time as well. this will be some serious r&r. a much needed re-creation.

Take this soul / Stranded in some skin and bones
Take this soul / And make it sing
Take these hands / Teach them what to carry
Take these hands / Don’t make a fist
Take this mouth / So quick to criticise
Take this mouth / Give it a kiss
- yahweh by U2

posted by affectionate @ 1/13/2005 02:42:00 AM